The Death of the SERP: Engineering Algorithmic Authority via WebMCP and Generative Engine Optimisation (GEO)
Abstract For over two decades, digital visibility was dictated by the Search Engine Results Page (SERP) and the “clicks economy.” Following the architectural pivot announced at Google I/O in May 2026—explicitly transitioning global users to a Gemini 3.5 Flash-powered “AI Mode”—the digital landscape has formally transitioned into a “citations economy.” Visibility is no longer measured…