Client: Regional Logistics Provider // Industry: Transport

Logistics Reimagined for the Mobile Era

We engineered a high-performance digital asset that transformed a clunky, desktop-only website into a mobile-first lead generation engine.

Services Deployed

UX Strategy, Web Design, Kadence Dev

Primary Goal

Increase Mobile Quote Requests

Key Outcome

+40% Lead Conversion Rate

01. The Challenge: Digital Friction

The client, a mid-sized regional logistics firm, was facing a critical bottleneck. Their analytics revealed that 60% of their traffic came from mobile devices—specifically, drivers and dispatchers on the road needing quick quotes.

However, their existing 8-year-old website was non-responsive, requiring “pinch-and-zoom” navigation. The “Request a Quote” form was buried three clicks deep and asked for 15 unnecessary fields. The result was a staggering 85% bounce rate on mobile and lost revenue to competitors with easier interfaces.

02. The Strategic Solution

We didn’t just redesign the site; we re-engineered their digital intake process. Utilizing the WordPress and Kadence framework for maximum performance and stability, we executed a mobile-first strategy.

Key Strategic Actions:

  • Thumb-Zone Architecture: We designed the mobile interface placing critical CTAs (Call to Actions) within easy reach of a user’s thumb.
  • Funnel Optimization: We replaced the 15-field form with a multi-step, conditional logic form. Users now only see relevant questions, reducing cognitive load and friction.
  • Performance Engineering: We stripped WP bloat, optimized assets, and utilized high-performance hosting to achieve sub-1 second load times on 4G networks.

03. The Measurable Outcomes

The new digital asset was deployed in under 6 weeks. The results were immediate and quantifiable, validating the user-centric approach.

+40% Quote Request Volume
98/100 Google Mobile Speed Score
-60% Mobile Bounce Rate

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The Evidence, In One Place

Client
Regional logistics firm (anonymised)
Sector
Logistics
Services deployed
UX Strategy, Web Design, Kadence Development
Objective
Increase mobile quote requests
Quote request volume
+40%
Google mobile speed score
98/100
Mobile bounce rate
-60%

A note on what this engagement did and did not measure. The figures above are the outcomes that were tracked at the time. This work predates AI-visibility measurement, so there is no AI citation baseline for it — and we are not going to invent one retrospectively.

Every engagement now starts with a multi-engine audit that records whether ChatGPT, Gemini, Claude and Perplexity name the business when a buyer asks without using its name, and every report carries a Scan ID so any figure can be traced to the run that produced it. We publish our own audit on the same terms, including the parts that do not flatter us.