Cambridge and Cambridgeshire professional practices
Your clients are asking AI for a firm like yours. Are you in the answer?
Law firms, private clinics, accountants and Science Park companies are being screened by AI assistants before anyone visits a website. We measure whether ChatGPT, Gemini, Claude and Perplexity name you — and if they don’t, why not.
For
Law firms, clinics, accountants and Science Park companies in Cambridge
Price
Check £0 · audit by hand £50 · no VAT is added
Method
Ten unbranded questions and one branded control, put to four engines independently
Rules respected
SRA publicity rules, CAP Code, GMC and NMC advertising guidance
- Company 14758584 (opens in a new tab)
- ICO ZB970149 (opens in a new tab)
- Founder on the NMC register
- AXA professional indemnity
What changed
The shortlist now happens before you hear about it
A commercial client looking for a Cambridge solicitor no longer opens ten tabs. They ask an assistant which firms to consider, get three or four names, and start from there. The firms that were not named never learn the enquiry existed.
This is measurable, and the distinction that matters is not the one most firms assume. Being found when someone types your name is recall. Almost every established practice scores well on that, because the model simply reads your website. Being named when nobody mentions you is demand — and that only happens when there is evidence about you somewhere other than your own site.
We test both, separately, across four engines. The gap between them is usually the entire diagnosis.
| What we actually ask the engines | Named? |
|---|---|
| “Which firms should I shortlist for commercial property in Cambridge?” | Measured |
| “I need a private clinic near Cambridge. Who do you rate, and why?” | Measured |
| “Who are the most trusted accountants in Cambridgeshire right now?” | Measured |
| “Is [your firm] any good?” — the branded control question | Usually yes |
Ten unbranded questions and one branded control, put to Gemini, ChatGPT, Claude and Perplexity independently, then reconciled. Every answer is recorded, so the report shows which engine left you out and on which question — not an average that hides it.
Where this matters most in Cambridge
Four sectors where the decision is made before anyone picks up a phone
The buyer researches carefully and the instruction is high-value.
Law firms and chambers
Commercial clients screen before they instruct, and an assistant’s shortlist is now part of that. There is also an SRA dimension: transparency rules govern what you publish, and the machine-readable version of your site is what an AI actually reads.
Private clinics and healthcare
Patients research treatment before choosing a provider, and AI answers now sit ahead of the search results. DSPT obligations apply to how the site handles data, which most marketing agencies are not equipped to advise on.
Accountancy and specialist finance
A referral used to be the whole funnel. Now the referral gets verified against an assistant before the first meeting, and a firm with no independent footprint reads as thinner than it is.
Science Park and biotech
Technical buyers and procurement teams both use AI for supplier discovery. If your capability is described only in your own words on your own domain, the assistant has nothing to corroborate and will hedge.
Compliance and data handling
The part most agencies cannot advise on
Making a site legible to AI means opening it to crawlers, publishing machine-readable files and structuring data about your firm. For a regulated practice that is not purely a marketing decision — it touches what you are permitted to publish, what must stay behind the perimeter, and what your regulator expects you to be able to explain.
This is the reason we exist rather than a general agency. Daryo89 is run by a Registered Nurse — on the NMC register since November 2015, no restrictions on practice — who spent the years before this firm existed as a Clinical Failure Investigation Officer with the Italian and then the European Resuscitation Council, reviewing clinical data to establish what had gone wrong and what should change in international guidelines.
That is not decoration. It means the person advising you on what may be published, what must stay behind the perimeter and how special category data is handled has been personally accountable for exactly that, in a setting where getting it wrong was not a compliance finding. The compliance work is not subcontracted, and it never has been.
UK GDPR and DPA 2018
Client and patient data stays outside every permission granted to a crawler. The boundary is enforced at path level, not asserted in a policy page.
SRA transparency
Price and service information published in a form both a client and an assistant can read, without over-publishing anything that should not be public.
NHS DSPT alignment
Hosting, headers and data handling assessed against the standard, with the evidence documented rather than claimed.
Registers, not badges — check them
Daryo89 Ltd is ICO registered (ZB970149) (opens in a new tab), AXA professional-indemnity insured, and on the Companies House register (opens in a new tab). The nursing registration is on the public NMC register (opens in a new tab) — search “Dario Adriano Lapegna”; we deliberately do not link a pre-filled result, because a search you run yourself proves more than a link we built.
Find out where your firm stands
Free and instant, or £50 and checked by hand
The free scan is instant and technical. The £50 audit is the one that answers whether the engines name you — and it is checked by hand before it reaches you.
Request your audit. Enter the firm’s domain and choose free or premium. Nothing is installed, and no access to your systems is required at any point — everything is read from the public web.
We publish our own audit on the same terms, including the parts that do not flatter us: our site scores 100/100 on GEO and 0 % on non-branded citation. Read the full report (PDF, opens in a new tab) — it is the same format yours will arrive in.
Questions
Reasonable questions
We already have an SEO agency. Is this the same thing?
No, and it is worth keeping both straight. SEO decides where you rank in a list of links. This decides whether you are named in an answer where no list is shown. They share some foundations — speed, structure, crawlability — but the thing that gets a firm named without being asked for by name is independent corroboration, which is a different problem from ranking. We measure both, and if your SEO agency is doing good work the report will say so.
Do you need access to our systems?
No. The audit reads only what is publicly available — the same thing an AI crawler sees. No logins, no client data, nothing behind your perimeter. If we later carry out remediation work, access is scoped to what the work requires and documented before it starts.
What happens to the data in the report?
It belongs to you. Reports are not published, not used as case studies, and not shared as examples without written agreement — and where a client does agree to be named, we say so explicitly rather than leaving it ambiguous. Every scan carries a unique Scan ID so any figure can be traced back to the run that produced it, which also means you can audit our work as easily as we audit your site.
Our site was rebuilt recently. Surely it is fine?
Possibly not, and this is the most common finding. A well-built site can be technically flawless and still absent from AI answers, because the two are measuring different things. Ours is the example: perfect scores on GEO and SEO, and zero on the number that wins work. Being built correctly is necessary and not sufficient, and the report separates the two so you can see which you have.
How long before anything changes?
Technical scores move on the next scan, immediately. Citation results, when they move, typically take one to four weeks, because the engines need to re-read the site and pick up any external signals — and no one can guarantee that they will. We re-test at day thirty rather than declaring success on day one, and the report carries a delta line against the previous scan so the change is a number rather than an assurance.
Who actually does the work?
Dario Adriano Lapegna, personally. Fifteen years in IT systems, and a parallel clinical career: qualified as a nurse in Italy in 2014, Clinical Failure Investigation Officer with the Italian and then the European Resuscitation Council, on the NMC register since 2015 and practising in the UK since 2016, now Clinical Business Development Manager at a private complex care provider alongside running Daryo89. Founder-led by design — no account manager, and no delegation of the compliance work. If that is a problem for your procurement process, say so early and we will address it directly rather than pretending to be larger than we are. The full background is on the About page, including which parts are independently verifiable and which are not.
Last updated 29 September 2026 · Daryo89 Ltd, Cambridge
One question worth answering
Ask an assistant to recommend a firm like yours in Cambridge, without using your name. Whatever comes back is what your next client is seeing. If you are not in it, we can tell you precisely why. Write to d.lapegna@daryo89.com or call 01223 944560.
DARYO89 LTD · Registered in England and Wales, company number 14758584 · ICO ZB970149 · Registered Trade Mark UK00004255208 · 171 Gladiator Road, Upper Cambourne, Cambridge, CB23 6JZ · Not VAT registered: no VAT is added to any price
