Free AI Visibility Check
AI assistants do not read a website the way a person does. They look for machine-readable files, structured data and crawler permissions that decide whether they can find, trust and quote a business at all.
This checks your domain the same way they do, and scores it. Put your address in and the result comes back to your inbox.
- Runs on the public web only — no logins, no access to your systems
- Works on any website, not just WordPress
- Same engine as our paid audits and our own published report
- No sales sequence. One result, and nothing you did not ask for
RUN THE CHECK
Enter your domain and choose Free AI Visibility Scan. The premium option on the same form is the paid audit — it is there if you want it, and ignoring it costs you nothing.
Free scans run automatically and arrive in minutes. We use your email to send the result and to answer you if you reply — not to enrol you in anything.
WHAT THE FREE CHECK LOOKS AT
Eight signals, scored out of 100 across AI Readiness, GEO and SEO. These are the things an AI engine needs in place before it can quote you — published here in full so you can go and check them yourself without us.
llms.txt
A plain-text file at your domain root telling AI assistants where your key content lives — the equivalent of robots.txt for answer engines. Absent on the overwhelming majority of sites.
ai.txt
Declares what AI systems may do with your content: index it, quote it, train on it. Its presence alone signals that a site knows AI exists.
AI crawler access
Whether your robots.txt lets GPTBot, ClaudeBot, PerplexityBot, Google-Extended and sixteen others reach you. A blocked crawler can never cite you, and plenty of sites block them by accident.
Structured entity data
The JSON-LD that tells an engine what your business is, where it is and what it sells — and whether it links out to registers a model already trusts.
Citable summary
Whether there is a clear, quotable block an assistant can lift verbatim as the answer. Without one it paraphrases, and paraphrase loses attribution.
Agent manifest
Whether a WebMCP or agent manifest exists, which decides whether autonomous agents can interact with your site rather than just read it.
Speed and security headers
Slow pages are crawled less and cited less. Security headers signal a site that is maintained, which feeds how confidently a model represents you.
Classic SEO foundations
Title, meta description, H1, canonical, Open Graph, sitemap and HTTPS — still load-bearing, because most AI answers are grounded in a search index.
WHAT THE FREE CHECK CANNOT TELL YOU
Every free tool in this category is a lead magnet, including this one. So here is exactly where it stops, in enough detail that you can decide whether the paid version is worth £50 — or whether you are done.
It does not ask the AI engines anything
This is the big one. The free check measures whether your site is readable. It does not put a single question to ChatGPT, Gemini, Claude or Perplexity, so it cannot tell you whether they actually name you when a buyer asks. Those are different facts, and a site can score 100 on the first and zero on the second. Ours did.
It cannot see who is being recommended instead
No competitor set, no share of voice. If three rivals are being named in answers you should be in, the free check will not surface it — and that is usually the finding that changes what a business does next.
It does not run a browser
Static analysis only. Anything your site registers at runtime — JavaScript-injected schema, dynamically registered agent tools — is invisible to it. If you have built something clever in JS, the free check will under-score you and you should say so.
It has nothing to compare against yet
A single scan is a snapshot. The number that matters is the direction of travel, which needs at least two scans a month apart. One result tells you where you stand, not whether anything is working.
THE DISTINCTION MOST TOOLS BLUR
If you take one idea from this page, take this one. It is free, it is the whole game, and you can test it yourself in the next two minutes without us.
Asking BY name
“What does Acme Ltd do? Are they any good?”
Almost every established business scores well here, because the engine simply reads your website and repeats it. It feels like proof and it is worth very little — the customer already knew your name, so you have not been discovered, you have been confirmed.
Asking WITHOUT your name
“Who’s a good [what you do] near [where you are]?”
This is what a real buyer types. Your name only appears if the engines have a reason to name it — and that reason almost always comes from somewhere other than your own website. This is the number that wins new business, and most tools never separate it out.
Go and try the second one now, in any assistant, about your own business. Whatever comes back is what your next customer is being shown.
OUR OWN SCORE, INCLUDING THE BAD PART
We run this on ourselves and publish the result unedited. It is the clearest possible demonstration of why the two halves are not the same thing.
Three near-perfect technical scores and a zero on the one that matters. Everything the free check measures was right, and the engines still named somebody else. Read the full 15-page report — Scan ID n1ciHkO0Yf-v1, 22 July 2026. It is the same format yours arrives in.
QUESTIONS
Is it actually free, or free-with-a-catch?
Does my site have to be WordPress?
What do you do with my data?
What is the difference between this and the £50 audit?
I scored badly. Do I have to hire you?
How often should I re-run it?
RUN IT AND SEE
Two minutes, no card, and you will know something about your business that almost none of your competitors currently know about theirs.
Back To The Check Or Run It Yourself, Free