PPC Campaign Setup
Bypass the wait for SEO. We engineer high-performance Google Ads campaigns targeting high-intent local buyers. Includes keyword research, negative filtering, and conversion tracking. Get your offer in front of customers ready to buy today. Note: Advertising media spend is paid directly to Google and is not included.
Bypass the Wait. Get Leads Today.
SEO takes time. Performance Marketing (Google Ads) buys you speed. We engineer high-performance ad campaigns designed to capture customers at the exact moment they are searching for your service.
This “Campaign Setup” package builds your entire advertising infrastructure from scratch. We don’t just “boost posts”; we build a conversion machine using granular targeting, negative keyword filtering, and precise tracking.
Your Campaign Launch Process
- Objective Setting & Access: We conduct a discovery intake to define your “Perfect Lead” (Location, Demographics, Budget). We then set up or audit your Google Ads account ownership.
- Keyword Intelligence: We research high-intent “Transactional” keywords (e.g., “Emergency Plumber Cambridge”) vs. “Informational” keywords (e.g., “How to fix pipe”) to ensure we only pay for buyers, not browsers.
- The “Negative List” (Crucial): We upload our proprietary list of 500+ negative keywords (like “free,” “job,” “diy,” “cheap”) to prevent wasted budget from Day 1.
- Ad Creative & Copywriting: We write 3 variations of compelling ad copy focusing on your USP and Call-to-Action to maximize Click-Through Rate (CTR) and Quality Score.
- Tracking Infrastructure: We install Google Tag Manager and set up “Conversion Goals” (Form Fills, Phone Calls) so you know exactly what your ROI is.
Deliverables
- Full Google Ads Account Structure (Campaigns, Ad Groups, Keywords).
- 3x Responsive Search Ads + Extensions (Sitelinks, Callouts).
- Location Targeting Setup (Radius or Postcode).
- Conversion Tracking Verification (GA4 / GTM).
- Bonus: 14 Days of Post-Launch Monitoring to adjust bids.
The fee above (£750) covers the professional architecture and setup of your campaign. It does not include the advertising budget (clicks). You will pay Google directly for your ad spend using your own billing card. This ensures you maintain full ownership of the account and have total transparency over your daily budget.