Instant Visibility via High-Intent PPC
How we utilized Google Local Services Ads and targeted search campaigns to generate immediate, high-value calls for a brand-new service business.
01. The Challenge: The “New Business” Void
A newly established emergency plumbing business needed leads immediately to survive. They had no brand recognition, zero organic SEO presence, and no existing customer base for referrals.
In the highly competitive trades market, relying on organic growth would take 6-12 months—time they didn’t have. They needed to get in front of customers at the exact moment a pipe burst or a boiler failed.
02. The Strategic Solution
We bypassed the wait for SEO by engineering a high-intent Performance Marketing campaign focused entirely on “speed-to-lead.”
Key Strategic Actions:
- Google Local Services Ads (LSA): We expedited the “Google Screened” verification process to launch LSA ads. These appear at the absolute top of search results and operate on a pay-per-call basis, ensuring budget was only spent on qualified leads.
- High-Intent Search keywords: We ran parallel standard Google Search Ads targeting urgent keywords like “emergency plumber near me now” and “boiler repair ASAP,” using aggressive bidding strategies for top positions during peak hours.
- Negative Keyword Filtering: Crucially, we rigorously filtered terms like “how to fix a leak” or “plumber jobs” to ensure ad spend wasn’t wasted on DIYers or job seekers.
03. The Measurable Outcomes
The campaign went live on a Monday. By Friday, the client’s schedule was fully booked. The speed to market was unprecedented.
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