Logistics Reimagined for the Mobile Era

01. The Challenge: Digital Friction

The client, a mid-sized regional logistics firm, was facing a critical bottleneck. Their analytics revealed that 60% of their traffic came from mobile devices—specifically, drivers and dispatchers on the road needing quick quotes.

However, their existing 8-year-old website was non-responsive, requiring “pinch-and-zoom” navigation. The “Request a Quote” form was buried three clicks deep and asked for 15 unnecessary fields. The result was a staggering 85% bounce rate on mobile and lost revenue to competitors with easier interfaces.

02. The Strategic Solution

We didn’t just redesign the site; we re-engineered their digital intake process. Utilizing the WordPress and Kadence framework for maximum performance and stability, we executed a mobile-first strategy.

Key Strategic Actions:

• Thumb-Zone Architecture: We designed the mobile interface placing critical CTAs (Call to Actions) within easy reach of a user’s thumb.
• Funnel Optimization: We replaced the 15-field form with a multi-step, conditional logic form. Users now only see relevant questions, reducing cognitive load and friction.
• Performance Engineering: We stripped WP bloat, optimized assets, and utilized high-performance hosting to achieve sub-1 second load times on 4G networks.