We at BRo Academy Limited respect the privacy of our players and are committed to preserving your online safety and privacy at any time you visit or communicate with our site.

Our Privacy Information and Terms of Use offers you a thorough explanation regarding your personal data provided to us or any data we may collect from you.

Please feel free to contact us with queries, requests, or comments you may have about our Privacy Information. We welcome any communication via mail at info@broacademy.it

You can also contact us at BRo Academy Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

This Privacy Information is updated from time to time; therefore, it should be reviewed occasionally.

Purposes of Processing

Personal data is collected and processed during the operation of our website, we only store personal data for as long as required. We may use third party service providers to help with this processing, they act as a ‘data processor’ on our behalf and only use the data collected in ways we specify for our own purposes. The categories of third parties which we work with include IT service providers, Delivery Agents, Payment Service Providers, Gaming Platform and Gaming Publisher.

We only process the minimum personal data necessary and use industry standard data masking techniques where possible (pseudonymisation / anonymisation). We have outlined some of this activity and the parties involved (data processors unless otherwise stated) below:


We process data such as online identifiers and behavioural data in order to measure performance and improve the user experience of our website.

Our website uses Webtrends to provide A/B testing functionality. This lets us see the impact of changes to our website by measuring things like number of clicks on a button. We aggregate the data and use statistical analysis to decide which change performed better. We don’t use this data to identify you directly.


When you browse our website the requests are sent via the Cloudflare network. Cloudflare will process online identifiers in order to ensure that our traffic is genuine and prevent cyber-attacks such as a Denial of Service attack. We will also keep logs of requests to our website, the data collected may include your IP addresses.


We use cookies on our website to enable essential functionality and enhance your experience when browsing our site.


When you create an online account with us you provide us with information that we use to remember you and enable you to check out faster. This also gives you access to features such as Order History, Saved Baskets, Tournament History, Personal Player Profile, Team Profile.

We do not have the ability to recover the password you specify and read it in plain text. This is stored in a one-way hashed format which is computed using the key derivation function PBKDF2, using a randomly generated salt and very high number of iterations.


When you contact us we will process the data you provided, our agents may access information on your account in order to serve you and handle your query.


When you place an order with us we may need to share your data with third parties in order to process that order.

We will need to provide your delivery and contact information to the delivery agent that you have chosen at checkout (e.g. DPD, UPS).

The payment information you provided will be used by our payment service providers in order to complete the transaction. Any credit card details are securely stored with our Payment Service Provider (Revolut / PayPal). We will contact you by email to provide you with order status updates, when you give us your mobile telephone number we may send you SMS messages for important information about your order.

After your order has been delivered we may contact you to ask you to provide feedback or leave a review of the products you purchased.


We run regular competitions and use a service called Gleam to collect the entries. Gleam act as a data processor on our behalf and only collect data for Scan Computers use. We will only use this information in order to administer the competition (e.g. choose and contact a winner), and use aggregated data for analytical and statistical purposes. We will ask for your consent when entering a competition to do this.

COMPETITION (Tournament)

We use our own platform to run tournament but we can also use our partner platform such as FaceIT, toornament.com, Battlefy, Challangermode. For this competition managed on our partner platform we invite all our player to review their privacy policy before register to the events. When you register to a tournament you fully accept our privacy policy and privacy policy of our partner.


We send our email newsletters (‘Our Monthly Calendar’) to our customers who have given their consent to receive them. We also send these to existing customers who have previously “soft” opted-in and have not unsubscribed. We make it very easy to unsubscribe or set your preferences. You can:

We make every effort to ensure you are still interested in receiving these emails and may automatically unsubscribe you if you do not read the emails, or we experience errors sending them to you. We recommend you add us to your safe senders list to prevent this.

Lawful Basis for Processing

We process personal data under the following lawful bases:


We will process your personal data in order to fulfil our contractual obligations to you. For example when processing an order you have placed with us.


We may process your personal data under legal obligation where we are required to do so by common law or statutory obligation.


We may process your personal data in order to meet our legitimate interests, when doing so we have considered whether that processing is necessary and balanced it against your interests, rights and freedoms. In some cases you have the right to object.

Some of our legitimate interests are:


In some cases, we process your personal data when you have given us consent to do so. If you have given us consent then you can contact us at any time to withdraw it.

Your Rights

Under data protection law and GDPR you have a number of rights:

If you wish to exercise any of these rights you can contact us by email at info@broacademy.it, we will endeavour to respond to you as soon as possible and within one calendar month.

Personal Data Storage

Locations outside the European Economic Area may be used for transferring data we collect about you, e.g. with third-party data processors that rely on cloud services hosted in the US. We take all reasonable action to ensure the safety of your personal data in agreement with this Privacy Information and ensure appropriate safeguards are in place. Any information we are provided will be stored on secure servers. We take all reasonable action to protect information sent to us electronically. Where applicable you may be given access to sections of our site that require a password. You are responsible for the passwords safety and confidentiality.

Right to Complaint

If you are unhappy about the way we handle your personal data then you have the right to lodge a complaint with the supervisory authority. In the UK this is the Information Commissioner’s Office (ICO), you can contact them via their website https://ico.org.uk/